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Instagram & Snapchat https://www.kittygrier.com/my-resume daily 0.75 2017-11-03 https://www.kittygrier.com/work-1 daily 1.0 2025-01-27 https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620762358768-HW2360LN9DT3HZT1CTLL/MicrosoftTeams-image+%283%29+copy.png Work - Make it stand out Capturing the reflective qualities and expressive shadows in my room. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930586479-4SOYWC3NZQ0VKIJFO36F/Comp-2.gif Work - Make it stand out Social: Launch Day Instagram story! This also posted in tangent with the launch day post and was not marked as a necessary video asset. However, I had extra time and was inspired to bring animation to these assets as well to add life and play. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930992379-OIGKQW5EGTZ3HMZ3HTRE/coach-logo-v4.jpg Work https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620929014421-UZN5Z70LG4FLUXCAL9O7/scxcoach-digital.jpg Work - Make it stand out Digital: An example of the site assets we create for Sephora Campaigns. The above is our homepage hero slide for site and the right is a dedicated hero email. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620762449909-XZQ0ZH072MQ58CGYOXZ9/MicrosoftTeams-image+%284%29+copy.png Work - Make it stand out Setting up our hero shot using my bed as a backdrop and found prop items to hold things up. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930087893-RD18DE2CQNXLQWH7L5NC/Comp-1.gif Work - Make it stand out Social: An accompanying instagram story that was posted with the teaser carousel. I concepted this story idea directly with my amazingly talented copy partner to make sure it was fun and flowed. My creation processes was as follows: 1) type the text in instagram for a native effect (not having native type makes these REALLY feel like an ad) 2) drop the type images into photoshop and add all of the illustrative elements 3) import the layered PSD into After Effects and add animations 4) communicate back and forth with our partners to find the right copy, composition, messaging, etc 5) complete! :) https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1621277598393-FU9XVMNXOH9AQALR9QA2/2021-03-02-coach-sc-creative-shareout-animation-video-v2.gif Work - Make it stand out Teaching: I wanted to share my animation process with the Sephora team. I put together a company wide Lunch & Learn, sponsored by our VP, to teach how to use After Effects and animate 2D objects to boost our design skills and assets. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930325275-ADBHCV0OQCEL66MX7FLE/sc-coach-video-v2.gif Work - Make it stand out Social: Launch Day video! This asset was not marked as an animation asset, but I wanted to use my animation skills to bring more life and playfulness to this image for social. I achieved this effect by bringing the 2d butterfly shadows into after effects and transforming them to 3d objects. I also added to ambient rainbow using an animated mask. This post blew up on our socials and performed better than 70% of our other posts! https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620929892881-67IIRWSCTQEH4RLSP6MO/Untitled-1.jpg Work - Make it stand out Social: Instagram carousel to tease out the collection before launch. Wondering how these photos were captured? I created these vector shapes in illustrator and sent them over to our photo team. They laser cut them and captured white on white images of the cut out shadows and then the smears full bleed. We had retouching make the cutouts transparent, so I was able to place the shadow image over the full-bleed smears to create this fun teaser effect. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620931056794-ZQWM3JMI6SMJMDTOWYBM/scxcoach-fos-v2.jpg Work - Make it stand out Front of Store Fixture: The left is the render and the right is the final product. Because this was created during the SF covid lockdown, we are unable to print out and mock-up these fixtures in the office. To solve for this, I worked with our visual merchandising team and the products I had at home to create to create to-scale renders of the fixtures for presentations. This process has now been implemented throughout all teams. Also, the “COACH x Sephora Collection” topper is not a normal asset created for front of store. The brief for this project stated that they wanted as much brand recognition for Coach as possible. I worked with our team to see if we had the budget to make an attention-grabbing topper using full color and print foils to make an impact. As you can see, we were able to bring this to life and our merchandising partners were over the moon! 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stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/cb326d01-8862-40a4-9534-379d0ab74623/CD22_338_Tech%40_MyoSuite_BlogAssets_Vis2-v2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/aebfb9ae-e440-4a2a-8102-42b365e2a643/CD22_012_Tech%40_ITLDSRK_BlogAssets_Vis5_Black-BG.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/f0dc3566-0d12-42a2-b2c0-f31301a91609/Quest-3-rayban.001.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/4a3a357d-641d-4e96-a32d-a461ccfb5e60/facebook-icons-2-100.jpg Work - Make 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https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620929014421-UZN5Z70LG4FLUXCAL9O7/scxcoach-digital.jpg Case Study: Greek House - Make it stand out Digital: An example of the site assets we create for Sephora Campaigns. The above is our homepage hero slide for site and the right is the hero email. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620762449909-XZQ0ZH072MQ58CGYOXZ9/MicrosoftTeams-image+%284%29+copy.png Case Study: Greek House - Make it stand out Setting up our hero shot using my bed as a backdrop and found prop items to hold things up. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1621277598393-FU9XVMNXOH9AQALR9QA2/2021-03-02-coach-sc-creative-shareout-animation-video-v2.gif Case Study: Greek House - Make it stand out Teaching: I wanted to share my animation process with the Sephora team. I put together a company wide Lunch & Learn, sponsored by our VP, to teach how to use After Effects and animate 2D objects to boost our design skills and assets. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930325275-ADBHCV0OQCEL66MX7FLE/sc-coach-video-v2.gif Case Study: Greek House - Make it stand out Social: Launch Day video! This asset was not marked as an animation asset, but I wanted to use my animation skills to bring more life and playfulness to this image for social. I achieved this effect by bringing the 2d butterfly shadows into after effects and transforming them to 3d objects. I also added to ambient rainbow using an animated mask. This post blew up on our socials and performed better than 70% of our other posts! https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620762358768-HW2360LN9DT3HZT1CTLL/MicrosoftTeams-image+%283%29+copy.png Case Study: Greek House - Make it stand out Capturing the reflective qualities and expressive shadows in my room. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930087893-RD18DE2CQNXLQWH7L5NC/Comp-1.gif Case Study: Greek House - Make it stand out Social: An accompanying instagram story that was posted with the teaser carousel. I concepted this story idea directly with my amazingly talented copy partner to make sure it was fun and flowed. My creation processes was as follows: 1) Type the text in instagram for a native effect (not having native type makes these REALLY feel like an ad 2) drop the type images into photoshop and add all of the illustrative elements 3) import the layered PSD into After Effects and Animated 4-20) Back and forth with our partners to find the right copy, composition, messaging, etc 20) complete! :) https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620930586479-4SOYWC3NZQ0VKIJFO36F/Comp-2.gif Case Study: Greek House - Make it stand out Social: Launch Day Instagram story! This also posted in tangent with the launch day post and was not marked as a necessary video asset. However, I had extra time and was inspired to bring animation to these assets as well to add life and play. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1621314018293-YXYIL1U9PGYRNUCJ4QV3/greekhouse-logo-small.png Case Study: Greek House https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620931056794-ZQWM3JMI6SMJMDTOWYBM/scxcoach-fos-v2.jpg Case Study: Greek House - Make it stand out Front of Store Fixture: The left is the render and the right is the final product. Because this was created during the SF covid lockdown, we are unable to print out and mock-up these fixtures in the office. To solve for this, I worked with our visual merchandising team and the products I had at home to create to create to-scale renders of the fixtures for presentations. This process has now been implemented throughout all teams. Also, the “COACH x Sephora Collection” topper is not a normal asset created for front of store. The brief for this project stated that they wanted as much brand recognition for Coach as possible. I worked with our team to see if we had the budget to make an attention-grabbing topper using full color and print foils to make an impact. As you can see, we were able to bring this to life and our merchandising partners were over the moon! We were also 110% above sales with this fixture and had amazing feedback with this successful campaign. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620929892881-67IIRWSCTQEH4RLSP6MO/Untitled-1.jpg Case Study: Greek House - Make it stand out Social: Instagram carousel to tease out the collection before launch. Wondering how these photos were captured? I created these vector shapes in illustrator and sent them over to our photo team. They laser cut them and captured white on white images of the cut out shadows and then the smears full bleed. We had retouching make the cutouts transparent, so I was able to place the shadow image over the full-bleed smears to create this fun teaser effect. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620928064491-SQIJM3ZW7U5FE1HIPXQD/scxcoach-behind-the-scenes-v2.jpg Case Study: Greek House - Make it stand out Behind the scenes photos so you can see how we brought the shadows and reflections to life using glass reflections, plants, cds and everything else we could think of! https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1620928016073-SNOSRVKDR257Q1XPM1O0/sc-coach-video.gif Case Study: Greek House https://www.kittygrier.com/new-page-1 daily 0.75 2023-06-21 https://www.kittygrier.com/pitch-decks daily 0.75 2023-09-13 https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/aebfb9ae-e440-4a2a-8102-42b365e2a643/CD22_012_Tech%40_ITLDSRK_BlogAssets_Vis5_Black-BG.jpg Pitch Decks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/4a3a357d-641d-4e96-a32d-a461ccfb5e60/facebook-icons-2-100.jpg Pitch Decks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/cb326d01-8862-40a4-9534-379d0ab74623/CD22_338_Tech%40_MyoSuite_BlogAssets_Vis2-v2.jpg Pitch Decks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1687367886717-ZH1F77BE1HJW1G1OK5LO/meta-tile-2.jpg Pitch Decks https://www.kittygrier.com/meta-presentation-design-art-direction-copy daily 0.75 2023-12-09 https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/f0dc3566-0d12-42a2-b2c0-f31301a91609/Quest-3-rayban.001.jpeg Meta: Presentation Design & Art Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/aebfb9ae-e440-4a2a-8102-42b365e2a643/CD22_012_Tech%40_ITLDSRK_BlogAssets_Vis5_Black-BG.jpg Meta: Presentation Design & Art Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/4a3a357d-641d-4e96-a32d-a461ccfb5e60/facebook-icons-2-100.jpg Meta: Presentation Design & Art Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/cb326d01-8862-40a4-9534-379d0ab74623/CD22_338_Tech%40_MyoSuite_BlogAssets_Vis2-v2.jpg Meta: Presentation Design & Art Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/4a72fa8e-a07a-44cd-9558-10ad4c42ffc9/meta-bombyx-storyboard.001.jpeg Meta: Presentation Design & Art Direction (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5846464debbd1a68c2589d93/1702079417884-LEZRMIC9RUCCAMUIJTG2/rayban-title.jpg Meta: Presentation Design & Art Direction (Copy)